A few years ago, when I was still living in Charleston, my bestie Natalie told me that she’d secretly been planning to open a bookstore. It was her dream, and she was actively pursuing it. I was not yet a professional graphic designer, but I wanted to show my support for her dream. I sat down and created a crude logo for her, printed it on pretty blue cloud paper, and brought it to her.
As often happens, the Air Force had other plans. She was sent abroad, and her plans were placed on hold. I moved away from the area as well. We didn’t talk about the store or the logo for three years. A couple of months back, when her family returned to the States, Natalie’s dream was renewed. She called me and asked if I still had a copy of the logo. Unfortunately, it had been lost in one of my many clean-outs and upgrades. I sat down and created the same crude logo for her, which became the lettering of her final logo.
As a children’s bookstore, Natalie thought it would be appropriate to include a graphic in her logo design. She, and her husband Mike, are the proud parents of two beautiful children. Both of them have the same unique color of brilliant orange/red hair, and are tall for their age. My first thought was to create a logo of two giraffes personified with the same color hair as the kiddos, and I did create this image for Natalie. While Natalie thought it was adorable, she did not feel it agreed with the vintage-eccentric-modern-childish-fun-style that she wished to create for her brand. I went back to the drawing board.
I thought about the things that she wanted her brand to represent, most importantly a shared love of reading within families and communities. When I blended the red hair, the love for reading, and a modern-vintage style, I arrived at the simple graphic of two children sharing the experience of a good book you see below. I am speechlessly proud to have one of my logos on her store, if only so that I could offer a tiny bit of help in the achievement of her dream.
I am proud to congratulate Natalie on the opening of her Summerville, SC store last week. If you are ever in her area, please be sure to stop in her Main Street location. Tell her Kate sent you, and bring her a latte. She will know what that means.