welcome to wicked! i am a military wife & mom of two. here, you can read about my adventure in keeping it together through creative expression, organization, photography, and let’s face it… laughter.


Launched • wickedkate

I am proud to announce another awesome launch from PageLauncher.com: wickedkate.com

screenshot of wickedkate on February 20, 2012

The Story:

As many of you know, I am a graphic designer and web developer. I love playing with color, layout, branding, marketing, and design. I rearrange my home, and my life (as a military wife), a lot to accomodate for the many changes life brings my way. Over the past two years (as of May 1), I contemplated starting my own business helping others to create their own marketing strategies and online identities. That process included learning lots of new techniques and resources to support my venture. Unfortunately, or fortunately for those that found it entertaining, this process included testing many MANY things out on the site I had available to me: THIS ONE. WK has gone through SEVERAL renovations. Remember this one? How about this one? And then there was always this post which said that I DID renovate, but didn’t include an actual image. Yeah, I was a bit all over the place with my design. That stops now. Why? Keep reading.

The Launch:

After going “pro”, and starting my business, I realized how NOT to blog. The more I read, the more I realized I was a repeat offender of many unspoken rules in the trade:

  • Don’t change your design all the time  [Remember the last paragraph? Yeah. Ooops.]
  • Don’t restructure your links a lot because people won’t be able to find things. Your site should be easy to navigate. [Sorry!!]
  • Make sure you have a clear topic of discussion, or at least a broad direction. [I basically flew like a honeybee from topic to topic willy-nilly style. That's my personality, but it shouldn't necessarily be my blog.]
  • Post on a mostly-predictable basis. [While I have posted at least once per week for the past two years, it really hasn't been at all on any kind of schedule. It wouldn't be an issue if I hadn't promised that it would be. Darn it. Strike Four.]
  • Make sure your site represents YOU and not what everyone else says it should be. [I have to admit I was a poser trying to please an audience that I may or may not have ever reached. Sorry if you're here for Tasty Tuesdays. They were fun while they lasted, but I'm not a chef. If you're here for creativity, organization, and motherhood you're in the right place. If you're here for food, I hope you're not hungry.]
So what I’m saying here is that I was a wicked rebel poser blogger for a while there. And I’m not saying rebel in a cool or intriguing way. I’m talking more like the punk kid next door you wish would get chained in his bedroom by his parents and kept there until he was oh, say forty.
To make a long story longer, my PageLauncher partner in crime, Allison, gently asked me the following questions: “If you were a PageLauncher client, what would you say to yourself? Would you say that it represents YOU? What is it about? You are one of the most organized and creative people I know, and your site is disorganized and looks like everyone else’s.” Well, crud. She was right. So I sat down and really looked at my blog. I decided the three best words to describe what I know that I am good at and would write posts worthy of reading were: Creative. Organized. Motherhood. That’s what I do. It’s what I know. “That’s my bag, baby.” (Austin Powers). From there, I organized my thoughts, and created the site you see before you. I designed my site to show clarity, clean design, organized thought, and colorful creativity. wickedkate.com is now, well, Wicked Kate!  I am supercrazyultramega proud of my results. Cartoon-Kate found a great home in the banner, the design is unified, and I know that I have a near endless number of posts floating in my head ready to share with my readers on the topics I know best. I love it, and now I know what it feels like to be on the other side of the desk working with PL. I can only hope that my clients are equally as excited about their results as I am about my own.



This redesign would have been in NO WAY possible without the generous help of my friend Allison. Her countless consultations, code edits, conversations, and support made it possible for me to leave behind the chaos and create something uniquely my own. Her confidence in me helped me to discover my nerve and dare to be bold. Thanks again.

This would also not have been possible without my family’s endless patience. While the kiddos didn’t know the difference, Hubs definitely deserves a huge high five, a back rub, and a night playing video games without a nagging wifey for being my best friend. He doesn’t directly care about design and such, but he definitely gave opinions, and gave me the time to work on my project without my kids underfoot (and in my face, and on my lap, and screaming, and.. you get it.) Once again, he has proven what I already knew: He’s a keeper.

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